We all know that SEO is one of the
smartest ways to make a website rank faster in search engines, but there are
many changes implemented by Google and other search engines over the last years.
There are great new things happening in
the SEO industry that forces webmasters to think twice before initiating
website promotion activities. The naked truth is only top level software
engineers who work for Google, knows how a spiders and web crawlers work, but
the rest people like us knows very less.
There are times, when people get curious
and depressed when they come to know that Google is going to update something
new and this going to harm their website. They won’t know when they fall short
of the web race and land on the 20th page of Google. Hence, as an SEO
specialist it becomes your task to know the latest updates that Google is
rolling in 2019.
Well, I came across an article just a few
days ago where I found, deleting current web pages and updating it with a new
one will help to rank better. Optimizing your website with best technical
search engine optimization methods will be the best approach.
Deleting pages? Oh no! This was a bit
crazy for me, as the current pages took hours to build. However, Google
sometimes takes time to index website content, particularly when your website is a fresh one. Hence, as a digital
marketer it becomes crucial for you to understand that to drag search engine
robots to index your website and rank it in the best manner.
Well, after long hours of investigation
on that article, I appreciated the author and make it clear to everyone that in
order to deal with the index stuff; you should first have quality contents on
your website.
You must be aware of index bloat. It is when a website holds an ample of poor
quality website pages that are indexed by Google and other search engines. It’s
like when someone eats too much, vomiting is the consequence; hence, duplicate
and irrelevant contents should be removed from the website.
Without awareness on index bolt, it will
be difficult for you. What your XML sitemap speaks about your web map? Does
your website hold lots of content that is irrelevant? If so, you need to fix it
without delay. Indexable good quality contents should be your first priority.
As a search engine optimization expert,
you should figure out that roadblocks and remove it as quickly you can. Index
bloat has many negative effects that you need to know before ranking your
website. Let no ability stop in raking
your website. So, as an SEO and digital marketer always follow Google
guidelines to make your ranking faster and better in 2019.